why choose us

Safiya-at-Immaculate

IT STARTED WITH A YOUNG GIRL’S DREAMS…

When Safiya Burton was 11 years old and a student at Immaculate Conception High School in Kingston, Jamaica, she had a recurring dream that she owned the largest retail bakery in the world, with huge factories and 18-wheeler trucks, delivering her freshly baked goods all over the world.

Around the same time, although appreciative, she began to get frustrated with her meagre lunch allowance (around J$10 per week), as she could neither buy cooked lunches which the other students seemed to always be able to enjoy (she had to settle for her mother’s daily corned beef sandwich), nor treat herself to her weekly nail polish fix (a huge dilemma back then!)

She therefore decided to start baking on weekends. She would then sell from her book bag at lunch time. The line would stretch through the corridors and she had to be careful to not get caught by her teachers, as this was strictly forbidden at her all-girls Catholic high school. It was this experience that ignited her passion for baking, along with inspiration from her mother and grandmother, who were also excellent bakers.

Open For Business

Pastry Passions opened its first retail bakery location at the Sovereign Centre in Kingston, Jamaica on January 11, 2008. It was definitely off to a rocky start, as there was no refrigeration, so they had to store their eggs in the pastry display cases in full view of the customers, along with the baked products for sale.

Pastry Passions has come a long way since then. We are happy to report that not only does Pastry Passions have refrigeration, but it also has established its strong reputation as the best retail bakery in Jamaica, some even say the world!

Our vision is to be the destination of choice globally for all birthday cakes and other baked products and desserts, while still creating the unique atmosphere of authentic, unpretentious, cozy neighborhood bakeries.

Our best sellers include the hummingbird cake, red velvet cake, black forest cake, rich chocolate cake, milkshakes and Bailey’s Irish Cream cheesecake.

“Is it excellent?”

All of our items are baked from scratch daily with only the best ingredients, the best baking methodology, the best trained pastry chefs, with painstaking attention to detail, and nothing less!

Our corporate philosophy is “Is it excellent?” This forms the basis for all of our decisions and menu offerings.

Pastry Passions currently operates three retail bakery outlets, as well as a centralized production facility. We employ approximately 40 individuals who have been personally trained by Safiya. 

We encourage all of those who interact with us to embrace the essence of joie de vivre, the joy of living, and indulge in our fine desserts!